Must U Official
Press & Partnership
Collaborations with brands and media that share our vision
MUST U operates as a K-Beauty curator that truly understands Thai skin, guided by the belief that great skincare curation is not defined by products alone, but by collaboration with brands and partners who share the same vision.
We serve as a bridge between K-Beauty from Korea and Thai consumers introducing only what has been carefully selected, thoroughly analyzed, and proven to work for Thai skin in Thailand’s real climate.
Throughout our journey, MUST U has collaborated with a wide range of brands, media platforms, and partners. These collaborations span brand launches, educational content creation, workshops, and curated collaborations designed to make K-Beauty more accurate, accessible, and meaningful for Thai consumers.
Each partnership reflects our shared values: a commitment to quality, honesty, and real-world results. Together, we aim to ensure that K-Beauty is not just popular, but properly understood and thoughtfully applied.
Below is a selection of our past and present press coverage and partnerships, highlighting MUST U’s role as a trusted K-Beauty curator that genuinely understands Thai skin.
The Hair Claw Clip Exclusive Workshop was a small but heartfelt event thoughtfully prepared by the MUST U team as a New Year gift .
Participants had the chance to design their own hair claw clips, express creativity, practice self-love, and explore MUST U products in a warm and friendly atmosphere.
Following our office relocation, MUST U hosted the K-Beauty Make Up Exclusive Workshop , bringing together professional makeup artist, an experienced MC, and leading K-Beauty influencers. The session showcased the latest trends, including the Tomato Look, using carefully curated products.
A sneak peek into our photo & video production for products exclusively imported and distributed by MUST U
This project was a true collaboration between our Marketing and Production teams, together with experienced external agency partners — including photographers, makeup artists, and professional models.